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Empowering Negotiation Card Game https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/1595467712733-2A6H6I7XN67BXPRWX43Y/ideation-narrow-down.JPG Projects - The Coven: Empowering Negotiation Card Game https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/1595467754364-4RNEY5298Y19ZUZ91836/topic-ideation.jpg Projects - The Coven: Empowering Negotiation Card Game https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/1595465014121-NZTMRVLY0XW9G3N2RBVS/Avalon.png Projects - The Coven: Empowering Negotiation Card Game https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/1595465060758-2I8B14MOPNL41Y6P69GV/catan.jpg Projects - The Coven: Empowering Negotiation Card Game https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/1595465980620-8O57YRNJKQDDY3OCFX96/final-paper-ideation.jpg Projects - The Coven: Empowering Negotiation Card Game 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Empowering Users to Create their Own Ads - Make it stand out Hierarchy of campaigns, line items, and creatives. Note creatives can be shared across campaigns/line items, but all other elements must be unique. https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/5c2c1cbb-b5d6-4a48-b68a-4ef841a3a8e1/Screen+Shot+2022-03-01+at+4.55.07+PM.png Projects - Walmart Connect: Empowering Users to Create their Own Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/1be192bc-0c47-42bc-835d-886045846581/campaign-creators-gMsnXqILjp4-unsplash.jpg Projects - Walmart Connect: Empowering Users to Create their Own Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/8c665db4-23f9-4e7b-b8b7-3089fcf40303/Design+Process.png Projects - Walmart Connect: Empowering Users to Create their Own Ads - Make it stand out Design process at Walmart Connect https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/de3b1d94-3052-417b-8909-2c758a4bb9d2/KeywordTargeting_Ops.png Projects - Walmart Connect: Empowering Users to Create their Own Ads - Make it stand out Keyword targeting for internal technicians https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/8a2b4501-e29b-490e-acfb-33116aedef68/Notifications.png Projects - Walmart Connect: Empowering Users to Create their Own Ads - Make it stand out The notifications panel https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/f1303089-06c0-4387-a0b8-2b86c5fb7309/Audience+Targeting_B.png Projects - Walmart Connect: Empowering Users to Create their Own Ads - Make it stand out Brand Targeting view of Audience Targeting https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/1fea3cfd-eba6-4229-9245-23cde4b4ca01/KeywordTargeting_Adv.png Projects - Walmart Connect: Empowering Users to Create their Own Ads - Make it stand out Keyword Targeting for external users https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/dc9fcd7e-c6c5-499d-aaa5-103baec793bd/CTA.png Projects - Walmart Connect: Empowering Users to Create their Own Ads - Make it stand out Where the user adds CTA links, and different third party trackers https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/51376870-ede8-45ff-a1a1-6b7a27a123ec/Audience+Targeting_A.png Projects - Walmart Connect: Empowering Users to Create their Own Ads - Make it stand out Category Targeting view of Audience Targeting https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/a3cb0397-f75c-45d8-9e26-ac0ef2dd8f12/MacroCT_A.png Projects - Walmart Connect: Empowering Users to Create their Own Ads - Make it stand out Version A: simpler functionality, more straightforward https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/47732792-4efc-4c1a-84f3-9174ac8a7a4c/MacroCT_B.png Projects - Walmart Connect: Empowering Users to Create their Own Ads - Make it stand out Version B: more advanced, greater user control https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/f36a3625-86e1-4eab-979c-e4bd7b8639ab/ItemSet_New.png Projects - Walmart Connect: Empowering Users to Create their Own Ads - Make it stand out The redesigned Item/Brand Set Collection Page https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/2304e9f3-8abc-41c4-8425-2cfdde0ea091/Line+Item+Setup_SingePage.png Projects - Walmart Connect: Empowering Users to Create their Own Ads - Make it stand out The redesigned Line Item Page https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/19c89e82-888a-4109-b0b0-0a75886e3b15/ItemSet_Original.png Projects - Walmart Connect: Empowering Users to Create their Own Ads - Make it stand out The original Item/Brand Set Collection Page https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/c372f505-7b4c-42e2-8724-ee1d94e23d66/Campaigns_Not.jpg Projects - Walmart Connect: Empowering Users to Create their Own Ads - Make it stand out Redesigned Campaigns page https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/62d67c2c-b649-400e-9f01-204458cd0916/LineItem_Original.png Projects - Walmart Connect: Empowering Users to Create their Own Ads - Make it stand out The budget tab of the original Line Item Page https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/9153df91-a437-4d3d-8ebf-bbbacda05b70/Campaigns_Original.png Projects - Walmart Connect: Empowering Users to Create their Own Ads - Make it stand out Original Campaigns Page https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/390f4e32-1fda-4d7d-af49-b46d56a14c06/Screen+Shot+2021-09-08+at+12.18.56+PM.png Projects - Walmart Connect: Empowering Users to Create their Own Ads - Make it stand out Organized and annotated survey results https://www.laurenwhittingham.com/projects/sam-club monthly 0.5 2023-02-28 https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/4028125a-8f0f-4721-bd62-a3d96634cd86/Research.png Projects - Sam Club: Consolidating and Advancing Internal Tools - Make it stand out Think Aloud Protocol conducted via Zoom using an interactive Figma prototype https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/63773a1a-3b5e-4fdb-a953-d4539ced16ac/manualcostchange7.png Projects - Sam Club: Consolidating and Advancing Internal Tools - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/2e116740-6e46-46e7-b22f-f0e1e0570b3f/costchangereport_v3a.png Projects - Sam Club: Consolidating and Advancing Internal Tools - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/e792f02d-6149-4e33-a7e5-c56d89c06b0c/costchangedashboard.png Projects - Sam Club: Consolidating and Advancing Internal Tools - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/05b58708-a91c-4a8c-8618-3ef26208f8e1/costchangereview_v3.png Projects - Sam Club: Consolidating and Advancing Internal Tools - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/7f5bed69-07c0-46d0-9fc9-a0514de76049/workflow2.png Projects - Sam Club: Consolidating and Advancing Internal Tools - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/010d8321-31f4-4187-874c-99dcfc80632f/workflow3.png Projects - Sam Club: Consolidating and Advancing Internal Tools - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/f9f613d3-7e2e-412b-83d5-97e9a74e4bef/workflow1.png Projects - Sam Club: Consolidating and Advancing Internal Tools - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/a2021153-d7e1-4e5c-a3cf-048a18788c97/manualcostchange_location.png Projects - Sam Club: Consolidating and Advancing Internal Tools - Make it stand out This shows some of the logic in the location selections. https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/3387ac43-9559-4025-95ec-c51873299ff1/manualcostchangev1.png Projects - Sam Club: Consolidating and Advancing Internal Tools - Make it stand out Prototype created before I joined Sam’s Club https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/adbda01f-21c1-4a2a-b68b-cb235bfbb319/manualcostchange7.png Projects - Sam Club: Consolidating and Advancing Internal Tools - Make it stand out Final design of the manual cost change page, featuring warnings. https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/bdabb808-7ede-4124-8594-92f974c63197/manualcostchange_error.png Projects - Sam Club: Consolidating and Advancing Internal Tools - Make it stand out An example of an error message, also showcasing the early stages of the flow (before the user selects the cost change type). https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/37f0c72d-9a23-464a-87e1-2621ed4cde48/costchangereport_v0.png Projects - Sam Club: Consolidating and Advancing Internal Tools - Make it stand out With collapsable sections https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/4b7e73f5-390e-490f-830f-6221282612fe/costchangereview_hoveredit.png Projects - Sam Club: Consolidating and Advancing Internal Tools - Make it stand out User hovering and editing on Cost Change Review page https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/207ac2c9-aed9-4188-b513-2ec65dd752f1/Filter+States.png Projects - Sam Club: Consolidating and Advancing Internal Tools - Make it stand out Filter states https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/492e2fb0-1fd0-4ff6-bf3a-7377b785063e/costchangereview_v3.png Projects - Sam Club: Consolidating and Advancing Internal Tools - Make it stand out Final Cost Change Review page https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/21822fd4-10af-4cc5-961e-83b7bba2500e/costchangereport_v0b.png Projects - Sam Club: Consolidating and Advancing Internal Tools - Make it stand out Without collapsable sections (chosen) https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/45691fbf-93ef-468e-a754-f4ecc33a2898/Action+Bar.png Projects - Sam Club: Consolidating and Advancing Internal Tools - Make it stand out Original action bar with the different explorations. Third from left was the final selection. https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/7f5b85b8-d21d-4aa0-bf8b-c71ebe169fe0/costchangereport_v3a.png Projects - Sam Club: Consolidating and Advancing Internal Tools - Make it stand out In-line version https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/0ca96005-90a0-4d6c-a3de-ab9e040d960b/costchangereport_v3b.png Projects - Sam Club: Consolidating and Advancing Internal Tools - Make it stand out Stacked version https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/563bfb44-9ec3-453e-b239-5524aeb7392e/costchangereport_v1.png Projects - Sam Club: Consolidating and Advancing Internal Tools - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/8574c785-1e84-416c-9000-e62d0f7a71e2/manualcostchangev1.png Projects - Sam Club: Consolidating and Advancing Internal Tools https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/265134ad-8244-43d4-9291-34ae4bdd1ab3/manualcostchangev2.png Projects - Sam Club: Consolidating and Advancing Internal Tools https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/b712486e-0af2-46b0-aeb4-fef903b5a0ca/costchangereport_v0b.png Projects - Sam Club: Consolidating and Advancing Internal Tools https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/b47995e7-8ef7-4b52-9faf-8a22bfec907d/costchangereport_v0.png Projects - Sam Club: Consolidating and Advancing Internal Tools https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/9fd1490d-c43f-4144-98f1-7b509de2b93e/manualcostchangev3b.png Projects - Sam Club: Consolidating and Advancing Internal Tools https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/489f54b3-5b67-4a52-a91c-4800c605759e/costchangereview_v1.png Projects - Sam Club: Consolidating and Advancing Internal Tools https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/e3c400f1-26ff-466c-8fba-a96837bbf2e7/manualcostchangev13.png Projects - Sam Club: Consolidating and Advancing Internal Tools https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/2d59df1b-04c3-4e19-8e07-8aab180e627b/costchangereview_v2.png Projects - Sam Club: Consolidating and Advancing Internal Tools https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/40981133-46db-4d9e-a7a2-43fbcbc8945a/manualcostchange4.png Projects - Sam Club: Consolidating and Advancing Internal Tools https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/d79f4b32-f932-4e99-b570-bb5bea86299c/costchangereview_v3.png Projects - Sam Club: Consolidating and Advancing Internal Tools https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/b0233f32-b74f-42a7-ae9e-512b4a4e4583/manualcostchange5.png Projects - Sam Club: Consolidating and Advancing Internal Tools https://images.squarespace-cdn.com/content/v1/5e6bcb2b1c6bb57b898365de/71a5450b-f454-475f-a2ed-498687a540ba/manualcostchange7.png Projects - Sam Club: Consolidating and Advancing Internal Tools